Na Seroundtable opublikowane zosta�y fragmenty z rozmowy z starszym in�ynierem Google Matt-em Cutts, kt�ry zajmuje si� bezpiecznym wyszukiwaniem w Google (tzw. safe search) i prowadzi bloga internetowego, ktory jest oblegany przez osoby zajmuj�ce si� SEO.
Z rozmowy mo�emy dowiedzie� min o stosunku Google do SEO, SEM:
Matt Cutts:
At times there is an element of conflict. In Matt’s mind, its best to work with Webmasters. He thinks as SEO and spam as two different things. Spam is outside of their guidelines and they don’t like that. Anyone who is whitehat or tweaking keywords or making a site navigation more crawlable are good. SEO is not spam, its only when you go against guidelines, when it is spam. There is a large online publisher that wasn’t doing well in Google. They changed the robot.txt file that said, no search engines can crawl the site. That is why. Changing your robot.txt file is not spam.
Pojawiaj� sie tam tematy zwi�zane Jagger-em, dmoz-em, Duplicate content, stolen content, 301
Jest jeszcze klika „smaczk�w” w tej rozmowie, dlatego warto przeczyta�.