I jest oficjalny komunikat o Google Analytics
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Powerful web analytics service now available to all businesses
MOUNTAIN VIEW, Calif. – November 14, 2005 – Google Inc. (NASDAQ:
GOOG) today announced that its hosted web analytics service, Google
Analytics, is now free. Formerly known as Urchin from Google, Google
Analytics helps businesses use performance data to improve their online
marketing campaigns and websites. With Google Analytics, businesses can
determine what keywords attract the most visitors, which email
campaigns create more customers, and how to design web pages that hold
people’s attention
„We want to give all online marketers and publishers access to
powerful web analytics to help them better understand what their
customers want. With this knowledge, businesses can create more
accurate advertising and build better websites,” said Paul Muret,
Google engineering director, and one of the founders of Urchin. „By
making this powerful service free, we aim to give all websites –
large and small – the tools they need to better serve their
customers, make more money, and improve the web experience for
everyone.”
Google Analytics can enhance every aspect of online marketing – from
selecting and bidding on effective keywords, to determining the most
relevant offers in email campaigns, to optimizing website design. By
acting on this information, businesses of all sizes can attract more
visitors, convert more prospects to customers, and improve the overall
return on their marketing investment. Google Analytics is simple enough
for businesses new to web analytics to get started quickly, and
sophisticated enough for the most advanced online marketers.
In addition to being free, Google Analytics includes:
– Integration with Google AdWords, and works with any online ad
network: Users of Google AdWords can access web analytics from a new
interface within their AdWords account. Google Analytics automatically
tags keyword destination URLs (which saves time and reduces the
potential for errors), and imports cost data for ROI reports (for fast
set-up and ease-of-use). Google Analytics is also able to track the
results of any online marketing campaign, including banner ads,
referral links, email newsletters, and organic and paid search.
– New reporting dashboards: Google Analytics executive summary reports
for the three most common decision makers – executive, marketer,
webmaster – will ease access to crucial information across
departments.
– Global reach: Immediately available in 16 international languages: UK
English, French, Italian, German, Spanish, Dutch, Japanese, Korean,
Simplified Chinese, Traditional Chinese, Portuguese, Danish, Finnish,
Norwegian, Swedish, and Russian.
Google Analytics runs on the same computing infrastructure that powers
Google.com so it can support the traffic demands of any site, from
those with a few visitors a week to hundreds of millions. Google
Analytics is already used by many of the top properties on the web,
including dozens of Fortune 500 companies. Businesses such as The
Financial Times, National Semiconductor, Ritz Interactive, Agency.com
and Deckers Outdoor Corporation use Google Analytics to improve the
user experience and marketing effectiveness of their websites.
„Much like it did with web search – Google is making web analytics
simpler and more accessible for millions of sites on the web,” said
Jeff Saville, marketing manager at Deckers Outdoor Corp. (Teva, Ugg,
Simple Shoes). „With the new features, and the fact it is free,
Google Analytics will give us a much clearer view of how we’re
serving our customers, and the information we need to make it
better.”
Google Analytics is available immediately for free to existing
customers of Urchin from Google, as well as all new customers. Free
online support is also available. Businesses can obtain customization
or advanced integration from Google representatives and select Google
service partners.
More information about Google Analytics can be found at
www.google.com/analytics/.
Please visit http://www.google.com/press/images.html for video sound
bites and b-roll for this announcement.
About Google Inc.
Google’s innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google’s targeted
advertising program provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users. Google
is headquartered in Silicon Valley with offices throughout the
Americas, Europe, and Asia. For more information, visit www.google.com.