Google naby� dMarc Broadcasting – platform� kt�ra pozwla na nadawanie i zarz�dzanie reklamami w radiu internetowym.
Google zamierza udost�pni� reklamodawcom korzystaj�cym z Google Adwords reklam� w radiu nadawanym przez sie�.
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Google to Acquire dMarc Broadcasting
Brings Radio Advertising to Google AdWords Advertisers
MOUNTAIN VIEW, Calif. – January 17, 2006 – Google Inc. (NASDAQ: GOOG)
today announced it has agreed to acquire dMarc Broadcasting, Inc., a
Newport Beach, Calif.-based digital solutions provider for the radio
broadcast industry.
dMarc connects advertisers directly to radio stations through its
automated advertising platform. The platform simplifies the sales
process, scheduling, delivery and reporting of radio advertising,
enabling advertisers to more efficiently purchase and track their
campaigns. For broadcasters, dMarc’s technology automatically schedules
and places advertising, helping to increase revenue and decrease the
costs associated with processing advertisements.
In the future, Google plans to integrate dMarc technology into the
Google AdWords platform, creating a new radio ad distribution channel
for Google advertisers.
„Google is committed to exploring new ways to extend targeted,
measurable advertising to other forms of media,” said Tim Armstrong,
vice president of Advertising Sales, Google. „We anticipate that
this acquisition will bring new ad dollars and accountability to radio
by combining Google’s expansive network of advertisers with dMarc’s
talented team and innovative radio advertising technology. We look
forward to working together to continue to grow and improve the
ecosystem of the radio industry.”
„We are excited to be joining one of the most innovative companies
in the world,” said Chad Steelberg, CEO of dMarc Broadcasting, Inc.
„We are bringing together complementary visions of simplicity,
efficiency, and accountability to the radio advertising process.”
dMarc customers will not experience any interruption in service. For
more information on dMarc Broadcasting, please visit www.dmarc.net.
Transaction and Financial Information
Under the terms of the merger agreement, Google will acquire all of the
outstanding equity interests in dMarc, a privately held company, for
total up-front consideration of $102 million in cash. In addition,
Google will be obligated to make additional contingent cash payments
from time to time if certain product integration, net revenue and
advertising inventory targets are met over the next three years. The
maximum amount of potential contingent payments is $1.136 billion over
the next three years. Since these contingent payments are based on the
achievement of performance targets, actual payments may be
substantially lower. The acquisition is subject to customary closing
conditions. Google anticipates that the acquisition will close in the
first quarter 2006. Substantially all of the payments will be accounted
for as part of the purchase price for the transaction.
Safe Harbor
This press release contains forward-looking statements that involve
risks and uncertainties, including statements regarding the actual
amount of contingent payments that may be made pursuant to the
transaction, Google’s expectation that the acquisition of dMarc will
bring new ad dollars and accountability to radio and improve Google’s
operating performance, Google’s plans to integrate the dMarc
technology into the Google AdWords platform following the consummation
of the acquisition, and the expected timing for closing the acquisition
by the end of the first quarter 2006. Such statements are just
predictions and involve risks and uncertainties such that actual
results and performance may differ materially. Factors that could
cause actual results to differ from our expectations include the
failure to (1) accurately estimate the amount of the contingent
payments because of mistaken assumptions or predictions about the
ability of dMarc’s business to achieve the performance targets
described in the Merger Agreement, (2) receive regulatory approval for
the acquisition, (3) successfully integrate dMarc and its employees
into our organization and achieve expected synergies, (4) compete
successfully in this highly competitive and rapidly changing
marketplace in which we have no significant previous experience and (5)
retain key employees. These and other risks are detailed from time to
time in our periodic reports that are filed with the Securities and
Exchange Commission, including our annual report on Form 10-K for the
fiscal year ended December 31, 2004 and our quarterly reports on Form
10-Q for the fiscal quarters ended March 31, 2005, June 30, 2005 and
September 30, 2005.
About Google Inc.
Google’s innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google’s targeted
advertising program provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users. Google
is headquartered in Silicon Valley with offices throughout the
Americas, Europe and Asia. For more information, visit www.google.com.
