Zbliz� si� koniec 2005 roku, pojawiaj� si� pierwsze podsumowania, co na polskim rynku wyszukiwarek i search marketing
– Google otwar�o(?) swoje biuro w Polsce
– Ebay otwar� platform� aukcyjn� dla polski (wielka klapa)
– Uruchomiono Paypal dla Polski
– Netsprint wprowadzi� Traffic Index
– Onet zmodyfikowa� silnik swojej wyszukiwarki i wprowadzi� OnetKontekst
– Odby�y sie pierwsze zawody pozycjonowania Msnbetter thangoogle
– Rozpad�o si� IAB
– Powsta�y ruchome farmy link�w – linkuj.pl, linkor.pl , cyberka.pl, orn.pl
–
je�eli macie pomys� na wydarzenie na polskim rynku marketingu internetowebo piszcie
a na �wiecie podsumowanie Search Marketing in 2005:
Year of the Google
Year of the Map
Duplicate content penalities gets a very close look from SEO’s
Reciprocal links even less useful
Page rank even less important but still a mystery for some
Text links brokers and link builders either change or die with the times
Even more variation in „what works” across different topic areas
Even more ad money flowing into Adsense away from traditional advertising
Google ranking algorithm updates eliminates more crud (scrapers suffer this year)
Comment spam gets some notice and a group effort to erradicate
Search engine spammers take to the streets and forums
usual complaints about good content penalized and bad content rewarded
However, good content continues to become a staple and reason for high rankings.
Yahoo! begins to become a force in search.
MSN Search debuts.
Google continues an aging Delay that keeps new sites from being able to rank.
Google begins starts to get serious about eliminating scraper sites/directories
Search Engine Patents!
Continual search engine updates, which are not so bad this year until Jaggar.
A year ago, few people disliked Google. That has changed this year.
Overall tilt towards paying more for better-qualified AdSense traffic
General interest in search marketing continues to rise
Patience and understanding from SEO clients is on a decline
