Google podpisa�a kontrakt z koncernem Viacom, na mocy kt�rego internetowy gigant b�dzie pokazywa� programy CBS oraz MTV w sieci.
Google Inc. (NASDAQ: GOOG) and MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B),
are collaborating to test an innovative video distribution model that
will serve consumers, web publishers and advertisers. Google will
distribute ad-supported content from MTV Networks to targeted website
publishers, allowing publishers to showcase clips from premium
programming like Nickelodeon’s SpongeBob SquarePants and MTV’s Laguna
Beach to enhance the content on their websites. As the
first-of-its-kind offering from both companies, this new model will
provide users with new ways to experience content and create targeted
marketing vehicles for advertisers. It will also serve to promote
programming that is available via cable, satellite and other
distribution platforms carrying MTVN’s on-air channels. The
companies expect to be testing the model later this month.
Pierwsze pr�by zaczn� si� ju� pod koniec sierpnia. Og�oszony kontrakt obejmuje 100 godzin programu, w tym takie produkcje MTV jak: serial „Laguna Beach”, kresk�wka „SpongeBob Kanciastoporty” czy „MTV Video Music Awards”
