Google wyja�nia

This example shows that many improvements Google applies to its interface are actually reducing it to make it more simple.

Danny Sullivan:

It also feels like a step backwards. People already bypass stuff shown in OneBox displays because it doesn’t seem like “regular” web results, despite the fact that it might be more relevant that web results are for a particular query. This seems like it might make them even less noticeable. But testing will tell — perhaps people might zoom in on them more.

Gary Price (same page):

Sure, for the search geek, this type of stuff might be cool and useful but like I’ve said in the past, most people aren’t search geeks.