Google planuje reklam� radiow� z GPS

Google planuje serwowa� spersonalizowan� reklam� radiow� opart� na systemie nawigacji GPS. W zale�no�ci od miejsca pobyty kierowca us�yszy reklam� loklan�.

Google plans to extend targeted, measurable advertising to the broadcast space. In fact, even as you read this, our engineers and executives are working to seamlessly integrate dMarc’s technologies and operations to offer AdWords advertisers a broad suite of digital broadcast options.

za ZDNET