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1. Do not purchase a new domain unless you have to. Randy: I’ve always been a fan of running one domain.
2. Optimize your site for your target audience, not for the search engines.
3. Research your keyword phrases extensively.
4. Design and categorize your site architecture and navigation based on your keyword research.
5. Program your site to be „crawler-friendly.” Randy: This should be tip #1.
6. Label your internal text links and clickable image alt attributes as clearly and descriptively as possible.
7. Write compelling copy for the key pages of your site.
8. Incorporate your keyword phrases into each page’s unique Title tag. Randy: Disagree entirely. Dynamic’s are better.
9. Make sure your site is „link-worthy.” Randy: In other words, don’t bother creating useless sites.
10. Don’t be married to any one keyword phrase or worried too much about rankings.
2. Optimize your site for your target audience, not for the search engines.
3. Research your keyword phrases extensively.
4. Design and categorize your site architecture and navigation based on your keyword research.
5. Program your site to be „crawler-friendly.” Randy: This should be tip #1.
6. Label your internal text links and clickable image alt attributes as clearly and descriptively as possible.
7. Write compelling copy for the key pages of your site.
8. Incorporate your keyword phrases into each page’s unique Title tag. Randy: Disagree entirely. Dynamic
9. Make sure your site is „link-worthy.” Randy: In other words, don’t bother creating useless sites.
10. Don’t be married to any one keyword phrase or worried too much about rankings.